The Flanders-China Chamber of Commerce has the pleasure to invite you to a webinar focused on Digital Marketing in China: What You Need to Know and How to do it. This webinar will take place on 17 September at 10 am CEST.

China is being transformed into the world's most digitised economy, and digital marketing is essential for all companies to succeed in the Chinese market.

To build a multi-level digital marketing strategy, you need to have a good understanding of China's complex online & social media landscape as well as Chinese customers' buying behaviours across different platforms.

There are many ways to make the most of digital social media to develop a strong foothold and grow your business in China.

During this session, Ms. Ting Zhang, Founder & CEO at Crayfish.io and her colleague Ms. Geyang Huang, Director of Growth & Operations, will introduce the fundamentals of China's digital marketing landscape and offer tips on how to utilise popular local channels for your Chinese social media, with some real case studies.

The program is as follows:

10:00 - 10:05: Introduction

by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce/EU-China Business Association

10:05 - 10:45: Presentations by

Ms. Ting Zhang, Founder & CEO at Crayfish.io and her colleague,

Ms. Geyang Huang, Director of Growth & Operations,

10:45 - 11:00: Q&A Session

Practical information:

Date and time: 17 September 2024, 10h00 CEST

Location: Online

Price for Members: Free

Price for non-members: Free