A guide to doing business with China back to publications

The book – Doing Business in China – provides the contact data of dozens of experienced guides, including European organizations, Chambers of Commerce, and useful websites. The guide contains many leads to get started. Other books and business guides may have longer stories to offer – and that may certainly be valuable – but the VOKA guide brings  so many useful contacts that to explore them all would equal the knowledge and insights gained through dozens of volumes.


A company’s China strategy must be based on a solid foundation. It is not necessarily more difficult to do business in China compared to any other country. It can, however, be quite expensive, especially for small and medium-sized companies that do not have millions of euro to spare to spend on an adventure that may turn out to be a failure. It is therefore very important for a company to do its homework, explore the Chinese market and see where the company and its products can fit in. Once that question has been answered, planning the concrete steps to make the Chinese market a profit driver for the company can start. VOKA and the Flanders-China Chamber of Commerce (FCCC) hope that the guide will be a useful companion to explore the Chinese market and make the Chinese adventures of Flemish companies add euros to their bottomline.