Webinar: "WeChat the Super App - How to Engage Digitally in China?"

The Flanders-China Chamber of Commerce has the pleasure to invite you to a webinar focused on 'WeChat the Super App - How to Engage Digitally in China?' This event will take place on 28 April 2020 at 10 am CET.

If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. No matter if you are in B2B or B2C business, WeChat is one of the best tools for you to reach your target audiences in China. It has grown into a very popular social media network in China, the so-called ‘Super App’. This is not just because of its 1.1 billion users worldwide, but also because WeChat has many more functions integrated, like WeChat Pay, WeChat Store, Moments, and Mini-programme, etc.

Watch this webinar to understand the following:

  • What are the basic functions of WeChat?
  • How to set up an engaging business account to attract the right audience?
  • How to grow your followers?
  • How to create effective content?



10:00 - 10:05: Welcome and Introduction by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce.

10:05 - 10:45: 'WeChat the Super App - How to Engage Digitally in China?' by Jiao Li, Co-founder.

10:45 - 11:00: Q&A and final discussion



Jiao Li is Co-founder of Crayfish.io and leads the marketing & sales activities for the company and also key clients. Having studied for a Finance degree at Nankai University, Jiao completed her MA at the London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced eCommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.

Date: 28.04.2020
Location: Online
Price members: Free
Price non members: €40