Webinar: "How to successfully sell products online in China"

The Flanders-China Chamber of Commerce has the pleasure to invite you to a webinar focused on ‘How to successfully sell products online in China’. This event will take place on Thursday 9 April at 10h00.

E-commerce and the efficient use of focused modest marketing budget have become vital aspects to take into consideration for EU SMEs when developing their strategy in China. However, the lack of reliable and trustful information makes it difficult for businesses to make informed decisions. Small EU businesses should be particularly aware of the rapid growth of e-commerce platforms in China which has diversified the entry modes to the country, providing them with more channels to sell to the market.

This workshop is designed for brands, merchants, entrepreneurs and E-commerce practitioners with a substantial interest in developing E-commerce projects in China in the coming future. Our expert will provide a clear and practical view of the e-commerce environment and options for EU SMEs in China and help companies assess the potential, costs, implications, advantages and disadvantages of each of those alternatives.

The following topics will be covered:

1. China at a glance

  • E-Commerce market size and performance
  • Market trends
  • Chinese Consumers Behavior

2. Selling online in China

  • Modes of Selling Online
  • Third Party Platforms in China
  • Cross Border E-Commerce
  • Payment Methods
  • Logistics



10:00 - 10:05: Welcome and Introduction by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce

10:05 - 10:45: China at a glance , by Luis S. Galán

10:45 - 10:50: Q&A

10:50 - 11:50: Selling online in China , by Luis S. Galán

11:50 - 12:00: Q&A and final discussion



Luis S. Galán, CEO and founder of 2Open China Ecommerce, will discuss the importance of e-commerce.

Luis S. Galán is an expert in E-Commerce, Chinese ECommerce platforms (Taobao, Tmall and jd.com), European E-Commerce platform, AliExpress, Chinese digital marketing and business intelligence.

Date: 09.04.2020
Location: Online
Price members: Free
Price non members: €65 (excl. 21% VAT)