Webinar | AI & IP: Protecting Innovation for European SMEs in China – 27 May at 09h30 AM

This session is designed to support the strategic decision-making of European SMEs regarding China-related activities, offering practical guidance on how to anticipate and address IP challenges at an early stage.

Topics that will be covered:

• Key IP risks linked to AI use in China.

• Practical strategies to protect innovation and business value.

• Best practices illustrated through real-life case studies.

• Common pitfalls and how to avoid them.

As AI becomes increasingly integrated into business functions such as product development, partnerships, data management, and cross-border operations, companies must navigate a complex and evolving landscape of risks and opportunities when engaging with China.

This webinar will highlight how European SMEs can effectively protect innovation, maintain control over key assets, and manage risks when working with Chinese partners or entering the Chinese market.

The programme is as follows:

09:30 – 09:35 | Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce

09:35 – 10:15 | Presentation on AI & IP: Protecting Innovation for European SMEs in China by Mr Jari Vepsäläinen, Chairman, Fintrade-Mercer Group

10:15 – 10:30 | Q&A Session

About the Speaker: 
Jari Vepsäläinen - Chairman, Fintrade-Mercer Group

Mr Jari Vepsäläinen is Chairman of Fintrade-Mercer Group. He is a China-trained attorney and has been actively involved as a strategic investment advisor and corporate lawyer in the People’s Republic of China for more than 36 years

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