The Flanders-China Chamber of Commerce (FCCC) and the Province of Shandong invite you to an exclusive conference exploring Shandong’s dynamic business environment and vast potential for cooperation. The event will also showcase Bekaert’s remarkable success story in the province.

Date & Time: 22 September, 10h00 CEST

Venue: Bekaert Headquarters, Bekaertstraat 2, Zwevegem

The seminar will be followed by a walking lunch with the delegation at Bekaert Castle.

Several of our member companies, such as Bekaert and Beaulieu, have already made significant investments in Qingdao and Weihai, Shandong Province. They have benefitted from the province’s very business-friendly investment environment. An important delegation of leaders from Shandong Province will also introduce the business environment during this seminar.

Shandong Province: A Thriving Economic Powerhouse

Located on China’s eastern coast, Shandong Province is one of the country’s most dynamic and economically powerful regions. With a population of over 100 million, it ranks among China’s top provinces in terms of GDP, trade, and foreign investment.

Shandong has a diverse and robust industrial base, with strengths in machinery and equipment, food processing, transportation, textiles, medical devices, electronics, and new materials. The province is also rapidly advancing in emerging fields such as healthcare, IT and outsourcing, intelligent manufacturing, and green energy.

The province’s strategic coastal location, with major ports in Qingdao, Yantai, and Rizhao, makes it a vital hub for international trade and a gateway for global business and investment.

Shandong’s strong commitment to innovation, openness, and sustainability is creating new opportunities for foreign investors. The combination of a skilled workforce, world-class infrastructure, and supportive government policies ensures an attractive investment climate.

The programme is as follows:

10:00–10:05I Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce/ EU-China Business Association

10:05–10:15I Presentation of Shandong Business Environment by Mr Yu Lei, Chief Representative of Shandong province

10:15–10:30I  Presentation of the Weihai industrial and investment environment by Mr Zhang Gang, Vice-mayor of Weihai City

10:30–10:45I Experiences of Bekaert of investing in Shandong province by Mrs Annie Xu, Divisional CEO Rubber Reinforcement, Member of the Bekaert Group Executive

10:45-11:00I Experiences of investing in Shandong by Mr Thierry Schmidt, Chairman, Esco Group

11:00-11:15I Q&A

11:15-12:00I Bekaert company tour

12:00 - 13:00I Networking with the delegation during lunch at Bekaert Castle

This seminar is a valuable opportunity to:

- Hear success story from world-leading Belgian companies already active in Shandong

- Gain insights directly from provincial leaders on the region’s economic environment and strategic industries

- Explore new business and investment opportunities in one of China’s most important provinces Interested in joining us? Sign up using the link below by 15 September.