Mondelez International reported full-year results for 2025 with continued growth in the Chinese market. The company’s business in China reached USD2 billion in net revenue last year, with Oreo holding a leading 18% share of the country’s biscuit market – the highest for the brand globally, according to remarks by company executives at the 2026 Consumer Analyst Group of New York Conference. Mondelez also maintained strong positions in gum and cakes, securing second and third place, respectively, in these categories. The company covers 3 million offline retail points in the Chinese market. Joost Vlaanderen, President of Mondelez China, said this is not only an affirmation of the company’s commitment to the Chinese market, but also an encouragement for their continued development.
“China is one of the most dynamic consumer markets globally, offering a vast stage for multinational enterprises like Mondelez,” Vlaanderen said. “With its strong economic resilience, evolving consumer demand, and increasingly optimized business environment, we remain confident in China and will continue to grow alongside the Chinese economy and consumers.” Globally, Mondelez posted a 5.8% rise in net revenue for 2025, underpinned by 4.3% organic growth, with the Asia, Middle East and Africa regions delivering USD7.93 billion, up 8.7%. To tap into China’s cultural and seasonal consumption trends, Mondelez has tailored its product portfolio to local tastes. Brands including Oreo, Pacific, and TUC launched festive Chinese New Year gift boxes that blend traditional Chinese culture with creative design.
In 2025, the top five players in China’s sweet biscuit market by revenue were Oreo, Hsu Fu Chi, Chips Ahoy, Nabati, and Danisa. Oreo’s lead reflects the brand’s ability to combine global recognition with localized marketing, according to Euromonitor International. In the fourth quarter, Mondelez seized growth opportunities in the cake segment by launching the nation’s first Oreo Swiss roll in a retail channel at Freshippo, the grocery retail unit of the Alibaba Group. It topped Freshippo’s bakery category upon release. The snack maker is also investing heavily in supply chain and distribution capabilities in China. Its lighthouse factory and Beijing intelligent central distribution center are driving intelligent manufacturing, improving energy efficiency, and reducing emissions. The company is further expanding into emerging channels such as online-to-offline, dark stores, and snack chains, increasing market penetration and accessibility.
Looking ahead, Mondelez aims to drive volume-led growth in China by expanding offline distribution, strengthening social and quick commerce, and scaling up its cake portfolio through innovation and acquisitions, the China Daily reports.
