The China IP SME Helpdesk has published the 2024 Update of the “Guide to Trade Fairs in China”. This report was written by in-house experts of the EU SME Centre and China IP SME Helpdesk.
Without local resources operating on the ground in China, participating in trade fairs in China remains an effective approach for EU SMEs to meet potential Chinese business partners. However, without full preparation and a tailored strategy, the mere participation in a trade fair is unlikely to bring significant benefits to exhibitors in the short term. Besides, exhibitors may choose to participate in a trade fair for different reasons, including marketing and branding. Even the choice of the trade fair is a fundamental aspect that requires careful analysis and evaluation. This report aims to provide EU SMEs with a comprehensive, up-to-date and practical overview of how to get fully prepared and maximize the benefits of participating in Chinese trade fairs.
The Guide can be downloaded in PDF format here
