Beijing-headquartered e-commerce company JD reported a new sales record during the mid-year shopping festival from June 1-18, which exceeded CNY343.8 billion. Mobile phones, air conditioners, laptops, refrigerators and flat-panel televisions were among the highest-value categories. Biscuits and cakes, milk and dairy products, tissue paper, condiments and snacks were among the most sold products. Beijing ranked second among the provincial-level regions on the Chinese mainland in terms of residents’ purchasing power. The turnover made on June 18 alone represented around a 30% increase compared with the same day of 2020. During the shopping spree, electronic appliances were a favorite among Beijing residents. During the three-day Dragon Boat Festival holiday in June, 100 key enterprises running grocery stores, supermarkets, specialty stores, restaurants, e-commerce and other businesses in Beijing achieved sales of CNY3.15 billion, up 30% year-on-year, according to the Beijing Commerce Bureau.
During this year’s Dragon Boat Festival holiday, activities launched by various shopping malls catered to the needs of parents, children and young customers. Mobile payment service provider UnionPay’s data show that the number of consumers at night increased by 21.3% year-on-year. The visitor flow at Yandai Xiejie, Wudaokou, Xizhimen, Taiyanggong, Dashilar and other key commercial areas in Beijing increased by more than 40% year-on-year. The 2021 Beijing consumption season started on April 28 and more than 500 activities to encourage travel and shopping have been organized. Online shopping platforms such as JD, Suning, Gome and Meituan have all issued shopping coupons. JD handed out consumption vouchers totaling more than CNY100 million to Beijing residents in batches from May 31, offering exclusive discounts, the China Daily reports.
