Congratulations to the EU SME Center for organizing the interesting 'Understanding China Conference' in Brussels!
It was a pleasure to moderate the session on the business and policy environment for European SMEs in China with experts Ester Cañada Amela (EU SME Centre) Marco Bettin (Italy-China Council Foundation), Bernardo Mendia (Portugal-China Chamber of Commerce) sharing their views based on the surveys they have done among their member companies.
"China is not a side project. To succeed, you must understand the market and do your homework". I advise business leaders to do the EU SME Centre's Self Diagnosis tool: "Are you ready for the Chinese market?"
