How Flemish SMEs are tackling the China market; Panel discussion followed by meeting with the Flemish Trade Commissioners in China – 26 September 2023

On September 26th, the Flanders-China Chamber of Commerce (FCCC) organized an interesting panel discussion focused on “How Flemish SMEs are tackling the China market”.

Ms Gwenn Sonck, Executive Director at Flanders-China Chamber of Commerce (FCCC), introduced the discussion with an overview on how doing business with China looks like in 2023 and how the landscape is changing. Mr Koen De Ridder, the Flemish Economic Representative in Beijing, addressed the opportunities that China presents to Flemish companies and entrepreneurs. Following that, Mr Giacomo Pozzi, Project Executive at the China IP SME Helpdesk, addressed how to protect your company’s Intellectual Property in China. Mr Peter Wyffels, Export & Key Account Manager at JORI, highlighted how companies are not only producing in China but also exporting high-end goods to the country.

Mr Maarten Michielssens, CEO of EnergyVision, pointed out how having a Belgian company with operations in China was a big advantage during the last 10 years. Moreover, Mr Uwe Leonard, Managing Director at Lambo Laboratories, talked about how the healthcare sector is growing in the 2nd largest economy in the world and what opportunities it presents.

The session was followed by an engaging Q&A session and a networking dinner with the Flemish trade commissioners in China.

A detailed report will follow next week.