Over the past thirty years, meat consumption has increased five-fold in China, transforming the country into the world’s largest meat consumer. Today, with the United Nations Environment Program describing meat as “the world’s most urgent problem“, concerns over health and sustainability are leading policymakers, businesses and consumers to turn towards greener options.
Plant-based food options are now gaining ground, with domestic and international F&B brands bringing new trends to dinner tables. In the European Union, theFarm to Fork strategy calls for a fair, healthy and sustainable food system; one of its approaches is transitioning from intensive animal agriculture to more plant-based food production. In China, the vegan food market is forecast to be worth nearly USD12 billion this year, according to a report by Euromonitor International.
On 30 August, the EU SME Centre and the European Union Chamber of Commerce in China invite you to identify current market trends, regulations for manufacturers and exporters, as well as opportunities in plant-based food in China. During this event that will be held in Shanghai and online, experts will analyze recent exports and present the regulatory landscape. Our speakers and panelists will share their experience of the market, explain how they built competitive advantages over other brands and guide SMEs with benchmarks against leading entities that are thriving in this sector.
This workshop is free of charge and is open to all SMEs from EU Member States and countries participating in the Single Market Program, as well as to all members of the European Chamber and partner organizations of the EU SME Centre. The event will be held in English.
Agenda
15:30 – 16:00 (Shanghai participants only): Registration at the venue
16:00 – 16:05 Opening remarks, Introduction by the EU SME Centre and European Chamber by Ms Mei Chu, Senior Marketing and Events Manager, European Chamber Shanghai Chapter
16:05 – 16:30 Chinese Plant-Based Market Outlook for SMEs by Ms Shirley Lu, Country Executive Director Greater China, ProVeg International
16:30 – 16:55 How Do Regulations in China Lead Opportunities for Plant-Based Food in the Global Largest Protein Consumption Market by Ms Cecilia Zhao, Impact Project Manager (New Protein), Lever China
16:55 – 17:45 Panel discussion and Q&A. Moderator: Mr Connor Yin, Working Group Coordinator, Agriculture, Food & Beverage; Auto Components; Research & Development, European Chamber. Panellists: Ms Ivy Ye, Director, Risk Consulting, KPMG; Dr Stefan Schmale, CEO, NOIX AG; and Ms Chloe Lin, Director of Sustainability, Greater China, OATLY
17:45 – 17:50 Closing remarks
Practical information:
Date & Time: 30 August 2023; 16:00 – 17:50 (Beijing time); 10:00 – 11:50 (Brussels time)
Location:
Shanghai: European Chamber Shanghai office, Unit 2204, Shui On Plaza, 333 Huai Hai Zhong Road, Shanghai
Online: Zoom | European
Open to: all European SMEs
