The EU SME Centre is organizing two webinars on Thursday, 30 November.
Open Innovation: Opportunities & Challenges in China Thursday, 30 November, 9:00-10:30 Brussels Time
Join us on Zoom to understand China’s current incentives for promoting innovation and what impacts these incentives can have for European businesses. During this webinar, experts will share advice for SMEs looking to establish an R&D centre in China. The event will also look into the findings of the recent report “China’s Innovation Ecosystem: The Localisation Dilemma”.
China's Outbound Tourism: Opportunities for Service Providers and Destinations – Thursday, 30 November, 16:30-17:45 Brussels Time
Navigating the Chinese outbound tourism market comes with challenges. Businesses and destinations need to be aware of cultural nuances, language considerations, and safety concerns to effectively cater to Chinese tourists. Collaborative efforts, such as partnerships with Chinese travel agencies and tailored marketing strategies, can present opportunities to tap into the market.
