This year, the EU SME Centre's flagship event will unfold as a one-day, content-rich programme on 10 December, bringing together policymakers from EU institutions, analysts, business leaders, and industry experts. Participants will decode the latest developments shaping EU–China relations and the business environment for SMEs. The 2025 edition will also feature sessions on topics such as innovation ecosystems and emerging consumer trends, alongside networking opportunities to connect with peers.
Agenda
Brussels Time (CET)
9:00–9:30 Opening Remarks
9:30–11:00 Session 1: Update on EU-China Relations
11:00–11:15 Coffee Break
11:15–12:45 Looking Back, Looking Forward: China’s 15th Five-Year Plan
12:45–13:30 Networking Lunch
13:30–14:30 Session 3: De-risking without Decoupling
14:30–15:30 Green Transition and Innovation Ecosystems
15:30–15:45 Coffee Break
15:45–16:45 Session 5: Digital Transformation, Technology, and Data Security
16:45–17:45 Session 6: Emerging Consumer Trends in China
17:45–19:00 Networking Cocktail
Registration and Attendance
This event is open, free of charge, to stakeholders of the EU SME Centre from all EU Member States and countries participating in the Single Market Programme. To register to this event, please fill in the form here. The Understanding China Conference is organised in a hybrid format: onsite in Brussels with online livestreaming. Please note partner organisations of the EU SME Centre and intermediary organisations such as government agencies, industry associations, business support organisations (BSOs), trade promotion organisations (TPOs), chambers of commerce, and clusters are given priority for onsite attendance.
About the Understanding China Conference
The Understanding China Conference is an annual series of keynote presentations, panel discussions, and workshops organised since 2011 by the EU SME Centre. The Conference’s objective is to inform stakeholders on the most recent developments and trends observed in China and discuss potential impacts on European small and medium-sized enterprises. This event has been developed for intermediary organisations in Europe such as government agencies, industry associations, business support organisations (BSOs), trade promotion organisations (TPOs), chambers of commerce, and clusters. Participation is free of charge and all sessions are organised in English. Ask our EU Partnerships Manager Davide Orlandi your questions about this event by email at: davide.orlandi@eusmecentre.org.cn.
The EU-China Business Association is an associated partner of the EU SME Center.
