The Flanders-China Chamber of Commerce is organizing a webinar on AI & IP: Protecting Innovation for European SMEs in China, taking place on 27 May 2026 at 09h30 CEST.
As artificial intelligence continues to reshape innovation and business strategies, European SMEs operating in or with China are facing new challenges in protecting their intellectual property and safeguarding the value generated through AI.
This webinar will provide practical insights into the most common IP issuesencountered by European SMEs working with AI in a China-related context, with particular attention to:
• Key IP risks linked to AI use in China
• Practical strategies to protect innovation and business value
• Best practices illustrated through real-life case studies
• Common pitfalls and how to avoid them
As AI becomes increasingly integrated into business functions such as product development, partnerships, data management, and cross-border operations, companies must navigate a complex and evolving landscape of risks and opportunities when engaging with China.
This webinar will highlight how European SMEs can effectively protect innovation, maintain control over key assets, and manage risks when working with Chinese partners or entering the Chinese market.
This session is designed to support the strategic decision-making of European SMEs regarding China-related activities, offering practical guidance on how to anticipate and address IP challenges at an early stage.
The programme is as follows:
09:30 – 09:35 Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
09:35 – 10:15 Presentation on AI & IP: Protecting Innovation for European SMEs in China by Mr Jari Vepsäläinen, Chairman, Fintrade-Mercer Group
10:15 – 10:30 Q&A Session
Practical Information
Date: 27 May 2026
Time: 09:30 – 10:30 CEST
Location: Online
About the speaker
Mr Jari Vepsäläinen is Chairman of Fintrade-Mercer Group. He is a China-trained attorney and has been actively involved as a strategic investment advisor and corporate lawyer in the People’s Republic of China for more than 36 years.
