On 5 and 6 November, 2024, the Flanders-China Chamber of Commerce took part in the 2024 Flanders International Business Summit which took place at the Skyhall at Brussels Airport. The Summit was organized by Flanders Investment & Trade. The FCCC was represented by Mr. Philippe Latour, Chairman and Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce (FCCC). During this Summit, we exchanged views with business leaders on how to enter the Chinese market.
On the second day, Ms. Gwenn Sonck introduced an expert talk focused on: “Win in China: Doing business with a changing China”. Mr. Bo Ji, Chief Representative for Europe and Assistant Dean of China's top business school, Cheung Kong Graduate School of Business, delivered the keynote speech, sharing his perspective on how to be successful in the Chinese market. He tackled opportunities and issues facing companies as they look to expand their businesses into China.
