The Flanders-China Chamber of Commerce is organizing a webinar focused on “Digital Marketing in China: what you need to know and how to do it”. This webinar will take place on 17 September at 10 am CEST.
China is being transformed into the world’s most digitized economy, and digital marketing is essential for all companies to succeed in the Chinese market.
To build a multi-level digital marketing strategy, you need to have a good understanding of China’s complex online and social media landscape as well as Chinese customers’ buying behaviors across different platforms.
There are many ways to make the most of digital social media to develop a strong foothold and grow your business in China.
During this session, Ms. Ting Zhang, Founder & CEO at Crayfish.io, and her colleague Ms. Geyang Huang, Director of Growth & Operations, will introduce the fundamentals of China's digital marketing landscape and offer tips on how to utilize popular local channels for your Chinese social media, with some real case studies.
The programme is as follows:
10:00 – 10:05: Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce/EU-China Business Association
10:05 – 10:45: Presentations by
Ms. Ting Zhang Founder & CEO at Crayfish.io
Ms. Geyang Huang Director of Growth & Operations at Crayfish.io
10:45 – 11:00: Q&A Session
Practical information:
Date and time: 17 September 2024, 10h00 CEST
Location: Online
Price members: Free
Price non-members: Free
