A surge in tourism activities has provided a boost to consumption-related sectors as China recorded impressive growth in traveler numbers and consumption revenues during the eight-day combined Mid-Autumn Festival and National Day holiday, indicating strong resilience and recovery momentum. The prolonged holiday has seen 114 million people travel by train over the past seven days. Last year, only 72.16 million passengers took the train during the seven-day National Day holiday. Together with increasing traveler numbers, multiple regions have released bright consumption data for the extended holiday period, recording a year-on-year rebound in holiday consumption, which in turn is driving a rebound in domestic demand.
The Ministry of Culture and Tourism said that in the first three days of the holidays, a total of 395 million domestic tourism trips were made, an increase of 75.8% year-on-year. Domestic tourism revenue reached CNY342.24 billion, a year-on-year increase of 125.3%. Jason Yu, General Manager of Kantar Worldpanel China, said: “The eight-day long break is the longest holiday in the year for Chinese consumers and the surge in tourism and consumption across different channels indicates a reassuring rebound in consumer demand.” He added that the experience-driven consumption during the holidays also demonstrated the great resilience and vitality of China’s consumption power.
