Introduction to ICBC Booth at the 8th China International Import Expo
The 8th China International Import Expo (CIIE) will be held from November 5 to 10, 2025, at the National Exhibition and Convention Center (Shanghai). As a comprehensive partner of the CIIE, Industrial and Commercial Bank of China (ICBC) has taken a pioneering role since the 4th CIIE in 2021 by exclusively launching a distinctive ICBC booth in the Food and Agricultural Products Exhibition Area, uniquely organized through a financial institution-led entrusted exhibition model.
By leveraging its global network, ICBC has invited international exhibitors through its overseas branches. Over the past four years, the number of participating exhibitors, exhibited products, and countries of origin has continued to grow steadily. To date, the ICBC booth has hosted more than 430 exhibitor participations from over 60 countries and regions.
In addition, the booth has successfully organized nearly 50 matchmaking sessions between exhibitors and buyers, and supported exhibitors in holding over 60 product launches and promotional events. These efforts have greatly contributed to facilitating international trade connectivity and enhancing global business cooperation.
Overview of ICBC Booth at the 8th China International Import Expo
This year, with strong support from the Head Office, ICBC Shanghai Branch will continue to set up a booth in the Food and Agricultural Products Exhibition Area. In collaboration with the CIIE Bureau, the booth will also feature two newly added functional zones inside the exhibition hall: a Buyers’ Corridor and a Key Buyers’ Product Selection Area, aimed at enhancing matchmaking effectiveness for exhibitors and buyers. The booth details are as follows:
• Exhibition Area: Food and Agricultural Products
• Booth Size: 1,200 square meters
• Booth Location: Hall 8.2, National Exhibition and Convention Center (Shanghai)
• Functional Zones within the Booth:
• Product Display Area
• Business Negotiation Area
• Event Area
• Operation Area
• Financial Services Area
• Live Streaming Area
• VIP Lounge
With the support of the CIIE Bureau, Industrial and Commercial Bank of China (ICBC) will co-host a Key Buyers’ Product Selection Event during the Expo. Near the venue of this event, ICBC will also set up a dedicated Buyers’ Corridor, featuring exclusive display and negotiation areas for key buyers.
Fifteen leading enterprises from sectors such as e-commerce, major retail chains, international trade, and food and beverage—including JD.com , Suning.com, Bright Food Supply Chain, and Greenland Zhongxuan—have already joined as Buyers’ Corridor members. Each company will have a designated display and negotiation area within the corridor, with purchasing representatives stationed onsite to engage in direct matchmaking discussions with exhibitors.
Exhibitor Requirements for the 8th CIIE
The exhibitor recruitment process for the ICBC-commissioned booth at the 8th China International Import Expo is about to begin. We kindly request that relevant overseas institutions actively invite qualified international enterprises to register. The specific requirements are as follows:
1. Each overseas institution may register up to five (5) exhibitors in principle.
2. Exhibitors must be overseas enterprises in the food and agricultural products sector.
3. The booth will be designed and constructed in a unified manner by ICBC Shanghai Branch. Booth usage and space allocation will be coordinated and arranged by the branch.
4. To enhance the quality of the exhibition area, priority will be given to:
◦ Well-known food companies
◦ Country-specific specialty products
◦ Exhibitors showcasing new product launches or debut displays
5. The exhibition area can accommodate promotional and matchmaking events for up to 50 participants. Overseas institutions with such needs are requested to inform ICBC Shanghai Branch in advance. Arrangements will be made based on the overall activity plan for the booth.
6. All costs related to product shipping, accommodation, and meals are to be borne by the exhibitors themselves.
Industrial and Commercial Bank of China – Shanghai Branch International Business Department, May 2025
Industrial and Commercial Bank of China sincerely invites institutions and enterprises from both home and abroad to join us this golden November at the ICBC Signature Booth, and to make fruitful achievements at the 8th China International Import Expo!
Contact FCCC: Gwenn.sonck@flanders-china.be
