Chinese companies are bringing their best products to the consumer electronics show in Las Vegas, hoping to increase global exposure and optimize overseas market share. More than 480 Chinese companies are present at this year's CES. At the Las Vegas Convention Center, major Chinese consumer electronics producer TCL installed its 1,650-square-meter booth next to those of competitors such as Sony, LG, Samsung and Panasonic. On the CES floor are TCL’s ultra-large-screen Mini LED QLED TV lineup, sound bars, smartphones, and augmented reality demonstrations, among other products. Mark Zhang, General Manager of NABG, TCL Industries, said that only by competing against the strongest players worldwide and surviving in the most competitive market can a company grow. According to TCL, global sales of its smart screens reached 16.62 million sets in the first three quarters of 2022. Now, TCL is a top 2 LCD brand both worldwide and in North America, and maintains top positions in other key markets.
EcoFlow, a Shenzhen-based tech unicorn that provides power station and battery-storage devices for home use, echoed Zhang’s view. “The majority of our annual revenue, roughly USD1 billion in total, has been generated from sales in our overseas market,” said Amy Ma, who works for international outreach at EcoFlow. At CES Unveiled, a media-preview session, Ma said the Blade, a robotic lawn-sweeping mower that won the CES 2023 Innovation Award, drew many admirers from Europe and the U.S. “Our business is brisk at this moment,” said Ma. “However, we are looking for more opportunities. That is why we came to CES.”
For Tony Wang, founder of Shenzhen-based Leiyin Audio, his trip to Las Vegas shows a commitment to enhancing cooperation with his U.S. partners. His company is a provider of high-end headphones, earphones, headphone amplifiers, digital amplifiers and decoder-DACs for international niche-market users. Sam Zhu, founder of Shenzhen-based Kejinming Electronics (Kjm) has been dreaming of breaking the tech monopoly of major players in manufacturing electronic products, including projectors and digital photo frames. “To outperform competitors, we need to be really good,” he said, as reported by the China Daily.
