The State Administration for Market Regulation (SAMR) announced that China’s overall conversion rate of international standards into domestic ones had reached 88.9% by the end of 2025. China also led the formulation and release of 285 international standards in 2025 in areas including new energy, traditional medicine and brain-computer interfaces, up 26.7% year-on-year. China also submitted 505 new international standard proposals in fields such as biotechnology, artificial intelligence and the industrial internet, a rise of 15.8% from a year earlier. China has increasingly framed standards adoption and formulation as a strategic tool to boost competitiveness in emerging industries. In 2025, authorities adopted 1,510 international standards, with full adoption in sectors such as culture and meteorology, and conversion rates above 90% in aviation, construction materials and machinery.
In 2025, 25.745 million new business entities were registered nationwide. Fair competition enforcement remained a priority as China builds a unified national market. In 2025, regulators carried out random reviews of fair competition policies and urged relevant authorities to rectify measures that hindered market integration. They also investigated a series of anti-trust cases in the pharmaceutical sector, leading to sharp price cuts for some drugs, and handled 14,600 unfair competition cases. The SAMR said it had also moved to address so-called cut-throat competition – destructive price wars and excessive subsidies – through cost investigations, price inspections and regulatory guidance, helping cool aggressive discounting practices.
As the world’s largest online retail market for 13 consecutive years, China has tightened oversight of platform companies. In 2025, the SAMR launched new rules on online platform governance and live-streaming e-commerce, targeting problems such as abuse of rules, unreasonable fees, false marketing and opaque algorithms. “Looking ahead, China would deepen reforms to build a unified national market, further energize business entities, strengthen quality infrastructure and guard against risks in key safety areas, in a bid to support both qualitative and quantitative improvements in China’s economic growth, SAMR added, as reported by the China Daily.
