Honor launches new products at Mobile World Congress 2022 in Barcelona

Honor launched a range of new products during the Mobile World Congress 2022 (MWC 2022) in Barcelona, Spain, an indication of the Chinese smartphone maker's ambition to retain its market share in Europe, while in China it sees signs of climbing steadily after the split from Huawei. It is the first time that Honor is participating in MWC as an independent brand. Products the firm launched included the Honor Magic4 series, Honor Earbuds 3 Pro headphones and Honor Watch GS 3. The Honor Magic4 series is Honor's flagship product that aims for the global high-end market. Honor's high-profile comeback may erode Apple's market share in China, and retake Huawei's lost ground in Chinese and overseas markets. “Honor has experiences in overseas channels, covering dozens of countries and regions, and the brand has built up a user base," Huang Haifeng, a veteran industry analyst, told the Global Times. It is standing on the same starting line with Samsung and Xiaomi, and there is no problem in the supply chains of software and hardware such as chips and mobile services, Huang added.

Huawei officially announced the divestment of the smartphone sub-brand Honor in November 2020. The sale included all the assets of Honor, and Huawei doesn't hold any stake in the new company. Honor initially experienced what it described as a tough time, but it has now rapidly regained its place in China. In the fourth quarter of 2021, Honor recovered strongly, with a market share of 17%, ranking second in the highly competitive domestic market following Apple's 21%, according to market research company Counterpoint Research. Entering 2022, Honor is expected to continue its strong growth, driven by its new products, including the Honor 60 series and Honor Magic V, according to the report. Apart from Honor, about 50 Chinese companies, including Huawei and ZTE and smartphone maker Oppo, are attending MWC 2022, bringing a range of products to impress global consumers, the Global Times reports.