Webinar:

China’s Outbound Tourism: Opportunities for Service Providers & Destinations

30 November 2023 - 16h30 CET

Chinese outbound tourists are characterised by diverse demographics, spanning various age groups and income brackets. They often seek a range of travel experiences, from traditional sightseeing to more experience-focused and luxury-oriented journeys. Technology plays a crucial role in their travel behaviour, with many relying on smartphones and social media to plan trips, navigate, and share experiences.

Popular trends include independent travel, cultural exploration, and a growing interest in non-traditional destinations. As Chinese travellers become more sophisticated and discerning, there is an increasing demand for high-quality services and unique experiences.

However, navigating the Chinese outbound tourism market comes with challenges. Businesses and destinations need to be aware of cultural nuances, language considerations, and safety concerns to effectively cater to Chinese tourists. Collaborative efforts, such as partnerships with Chinese travel agencies and tailored marketing strategies, can present opportunities to tap into the market.

On 30 November, the EU SME Centre and Andalab are organising a free webinar designed to help European SMEs in the travel industry to understand the market and build strategies to meet the expectations of Chinese tourists.

Join this webinar to:

• Gain a better understanding of Chinese tourist profiles, including age groups, income levels, cultural values, travel motivations, and spending habits;

• Get an overview of recent changes, with the transformative impact of technology and social media on decision-making, to adapt your strategies;

• Discuss the challenges, resilience, and strategies employed by travel professionals in the post-pandemic recovery of the tourism industry.

The programme is as follows:

16h30 – 16h40: Opening remarks

Introduction by the EU SME Centre and Andalab

16h40 – 17h25: How to Prepare for the New Trends in Chinese Outbound Tourism

Francesco Boggio Ferraris, Executive Director, ICCF Academy

17h25 – 17h45: Q&A session