Webinar: Tapping into China’s E-Commerce Ecosystem While Protecting Your IP

Throughout the past few years — and especially after the COVID-19 pandemic — e-commerce has seen a rapid expansion in China. While this presents opportunities for SMEs, these opportunities are contingent on businesses being able to understand and properly leverage the ecosystem. In addition, together with the opportunities, having a presence in e-commerce platforms also entails risks. In particular, e-commerce platforms have become one of the most popular targets for intellectual property infringers.

The EU SME Centre, IP SME Helpdesk and the European Chamber are thus happy to invite you to join our next Working Group meeting, where three experts will share practical tips on how to create a sound strategy to leverage China’s e-commerce ecosystem and on how to prevent and address IP infringements in this space. The meeting will take place online on Zoom and offline in the Beijing offices of the European Chamber on 14 June from 15:00 to 17:00 Beijing Time.

If you are interested in joining this meeting, please feel free to reach out to Ms Caroline Wang at intern011@europeanchamber.com.cn before 13 June COB indicating whether you will join online or offline. You can also click on the Register button at the top of the page to send the registration email.

Agenda

14:30–15:00 for Offline Participants

Registration and networking

15:00–15:05

Opening remarks

15:05–15:30

Overview of China’s E-Commerce and Cross-Border E-Commerce Landscape

John Piao, DiGiant Global

15:30–15:55

Shaping Your Marketing and Branding Strategies in Chinese E-Commerce Platforms

Jenny Chen, WalkTheChat

15:55–16:20

Preventing and Addressing Cases of IP Infringement in E-Commerce Platforms

Lisa Lu, IP SME Helpdesk

16:20–17:00

Discussion and Q&A