Webinar: "How to Enter the Chinese Market: Different Channels and Approaches"

12 April 2023 - 10h00 CEST

The EU-China Business Association, the EU SME Centre in Beijing, the Flanders-China Chamber of Commerce and the Italy-China Council Foundation have the pleasure of inviting you to a webinar focused on "How to Enter the Chinese Market: Different Channels and Approaches".

With China reopening its borders, many EU SMEs are once again eager to do business with the country. Identifying the right channel and most adapted platform to enter the Chinese market is of paramount importance, as different paths are now open to SMEs that approach China for the first time. During this event, EU SME Centre Business Advisor, Mr Alessio Petino will present several entry paths and provide guidance to SMEs that would like to explore the possibilities offered by this market.

The programme is as follows:

10h00 – 10h15: Words of Welcome

Presentation of the EU SME Centre,

by Mr Davide Orlandi, EU Partnership Coordinator

Presentation of EU-China Business Association,

by Ms Gwenn Sonck, Executive Director

10h15 – 10h45: 'How to Enter the Chinese Market, Different Channels and Approaches', by Mr Alessio Petino, EU SME Centre Business Advisor

10h45 – 11h00: Q&A Session and Closing Remarks