Webinar: Digital Marketing for Industrial Goods in China - 21 May at 9h30 AM
For European industrial companies, China remains a critical growth market. However, succeeding in China today requires more than a strong product or global brand presence.
China’s digital ecosystem operates fundamentally different from Western markets. Buyers rely on local platforms to discover, evaluate, and shortlist suppliers. Search behavior, content expectations, and brand credibility are all highly localized and more demanding.
Many European industrial companies with strong offerings and local operations in China are still not optimally positioned digitally to support lead generation and commercial growth.
This session will provide a practical overview of how industrial companies can build an effective digital presence in China and translate this into concrete business opportunities.
Topics that will be covered:
The programme is as follows:
09:30 – 09:35 | Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
09:35 – 10:10 | Presentation on Digital Marketing for Industrial Goods in China by Mr Jonathan Kullman, Founder & CEO of NBH
10:10 – 10:30 | Q&A Session
About the Speaker:
Jonathan Kullman - Founder & CEO, NBH
Jonathan Kullman has over 12 years of experience working with digital marketing and international growth, with a strong focus on China as a market.
He is the Founder and CEO of NBH, a digital marketing agency established in 2014, helping European companies grow in China. With teams in Europe and Shanghai, NBH supports industrial B2B companies with strategy, lead generation, and digital execution across China’s key platforms.
Register via the button below:
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