The Flanders-China Chamber of Commerce is pleased to invite you to a webinar on “Caught in the Crossfire: Navigating China’s Export Controls and US Sanctions as a European Company,” taking place on 9 July at 10:00 AM

European companies are increasingly facing conflicting regulatory requirements as China expands its export control regime, the United States strengthens its sanctions and export controls, and the European Union develops its own economic security policies.

Companies operating international supply chains must now assess not only where their products, technologies, and materials originate, but also where they are ultimately used, who their business partners are, and which jurisdictions may claim authority over a transaction.

Compliance with US sanctions or export controls may create exposure under Chinese countermeasures, while Chinese restrictions on critical materials and technologies can affect European companies operating in sectors such as automotive, defence, advanced manufacturing, and clean energy.

This session will provide a practical overview of the growing compliance challenges and explain how European companies can manage competing requirements under Chinese, US, and EU law.

Topics that will be covered:

• China’s expanding export control regime and recent regulatory developments.

• The extraterritorial reach of Chinese export controls and new re-export requirements.

• The practical implications of rules covering Chinese-origin rare-earth content.

• Potential conflicts between US sanctions, US export controls, and Chinese countermeasures.

• The impact on European automotive, defence, clean-energy, and manufacturing companies.

• The EU’s evolving response, including critical raw materials and dual-use export controls.

• Practical steps for supply chain mapping, end-user screening, entity structuring, and compliance programme development.

The programme is as follows:

10:00 – 10:05 | Introduction by Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce

10:05 – 10:45 | Presentation on "Caught in the Crossfire: Navigating China’s Export Controls and US Sanctions as a European Company" by Matteo Bianchi, PwC Manager in Export Controls & Sanctions and Giovanni Gijsels, Partner International Trade at PwC.

10:45 – 11:00 | Q&A session

About the Speakers:

Matteo Bianchi, Manager in Export Controls & Sanctions at PwC Belgium.

Advises companies on export control regulations, economic sanctions and customs compliance. He supports businesses in identifying trade-related risks and developing effective compliance frameworks for their international operations.

Giovanni Gijsels, Partner International Trade at PwC Belgium.

Helps companies navigate the complexities of global trade, customs and regulatory compliance. He advises businesses on aligning their international trade strategies with evolving regulatory requirements, while maintaining operational efficiency and supporting sustainable growth.

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