China Immersion Programme: Negotiating with the Chinese: Cultural Roots & Business Models & China Entry Strategies-Ghent back to events

Date: 19/03/2019 - 19/03/2019
Where: Ghent
Type: FCCC events
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The Flanders-China Chamber of Commerce has the pleasure to invite you to the workshop: China Immersion Programme: Cultural Roots & Practical Recommendations & China Entry Strategies’, which will take place on 19 March and starts at 10h00 at Provinciehuis, Gouvernementstraat 1, 9000 Gent. 

This seminar offers guidance to business leaders on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. It delivers a direct impact on a company’s bottom line to support individuals who are doing business with a fast-changing China.


Attendees will gain a comparative understanding of the practical Chinese and Western approaches to negotiation as well as sharpen their own negotiation skills through learning from multiple case studies and real-life contexts. Furthermore, they will identify the cultural roots behind business scenarios, which will provide them with the knowledge to reshape their strategies and tactics. The attending business leaders will also learn to optimize their approach to a win-win value creation through negotiating with the Chinese to achieve a sustainable partnership.

China has embarked on unprecedented economic growth since its market opened up four decades ago, rising to become the world’s second-largest economy today. What is happening in China? What are the new increasing business opportunities that attract European companies? How can you break into the Chinese market and win your customers there? Companies with the ambition of global expansion, especially those who are eager to enter the Chinese market, should have a better understanding of how to negotiate with the Chinese. However, due to the cultural differences and the shifting dynamics of the business context, it is not easy for all business leaders. Today, effective communication and negotiation skills play a crucial role in a company’s success in China.  

The event contains a comprehensive discussion of the Chinese culture and the business environment in China. There is also a large selection of real-life case studies of western companies that have failed in China, which could deepen your understanding of how to avoid mistakes. Finally, the course aims to find you the right China entry strategies and business models. 
The morning session: Negotiating with the Chinese: Cultural Roots & Practical Recommendations
This session offers guidance to business leaders on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. 
The afternoon session: Win in China: Business Models & China Entry Strategies
The authoritative China guidance helps you learn the best tried-and-tested China concepts to today’s ever-changing environment and discover strategies that enable you to thrive in China. 


10:00 – 10:15 Signup & Networking 
10:15 – 10:30 Opening Remarks and introduction
                       Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce
10:30 – 12:00 Keynote Speech “Negotiating with the Chinese: Cultural Roots & Practical      
                       Bo Ji, Chief Representative & Assistant Dean of CKGSB Europe
12:00 – 13:00 Lunch Break & Networking 
13:00 – 14:30 Keynote Speech “Win in China: Business Models & China Entry Strategies” 
                       Bo Ji, Chief Representative & Assistant Dean of CKGSB Europe
14:30 – 15:00 Q&A Session about China
15:00 – 16:00 Networking 


Experience of previous participants:


"The enthusiasm of the speaker was remarkable. Through the experiences of the lecturer everything was very understandable and clear. There was a lot of interaction in the group through which allowed us to know the experiences of others."


Another quote from Christian De Cartier, M&A Director of Ontex Group:


 “A very interesting workshop that covered some fascinating topics! I would recommend it!”


Peter Cannaerts, Purchasing Manager of Agfa Graphics:


"A very dynamic speaker and a very interesting workshop where the diversity of the group was a big advantage. In addition to the speakers information and tips, we could learn through the experiences of each participant.”


About the speaker: 


Bo Ji is an inspiring TEDx speaker, a Chinaprenuer, and game changer for global startups expanding into China

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China.  Bo had an over-20-year successful corporate career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. After a long corporate life, Bo became a serial entrepreneur and investor. Bo founded the “China Start” to bring global startups and scaleups to China.  He created a paradigm shift for global startups to expand to China instead of Silicon Valley. 

Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD,  Esade, MIT, New York University, Sydney School of Entrepreneurship, Hong Kong University of Science and Technology, Technology University of Munich (TUM), Tsinghua University, CKGSB, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. Bo offers more than 10 innovation and entrepreneurship related lectures and seminars worldwide, such as “Customer focused innovation”, “Steve Jobs Mind: Disruptive Innovator’s DNA” ,“Capturing the Audience: How to pitch for investment?” , “Question Storming”, “Win in China” , “Unicorn or Dragon: How to tap into Chinese Market for Growth” , “The New Trend of the Global Innovation and Entrepreneurship”, etc.

In addition, Bo offers advice to Chairmen and CEOs at large corporations. He also serves as a mentor & advisor to startups and scaleups at incubators, accelerators and co-working spaces around the world such as Plug & Play, China Accelerator, Sydney School of Entrepreneurship, Techcode, etc. 

Bo is a well sought inspiring speaker at renowned international conferences, forums, TV media and annual corporate meetings. He frequently appears at large scale tech/startup conferences around the world as keynote speaker, such as Mobile World Congress (Spain), London Tech Week (UK), Pioneers 18’(Austria), Wolves Summit (Poland), Horasis Global Meeting (Portugal), UN Empretec Global Summit (Turkey), Arctic 15 (Finland), Info Share (Poland), Startup Village (Russia), Lean Startup Europe (Netherland), Campus Party (Italy), European Startup Days (Poland), OurCrowd Global Investor Summit (Israel), Technology Innovation Summit (China), Startup LaunchPad (Hong Kong), India Blockchain Week (India) etc.  

Bo is well connected globally and has an extended global political and business network with 30,000+ startup founders, 5000+ investors, and 15,000+ corporate CEOs. 



The participation fee for this event is:

Morning Sessions include lunch:
Members (excl. VAT): €195
Non-Members (excl. VAT): €215
Afternoon Sessions include lunch:
Members (excl. VAT): €195
Non-Members (excl. VAT): €215
Whole Day price: 
Members (excl. VAT): €335
Non-Members (excl. VAT):  €355

If you are interested to participate in this session, please subscribe before 15 March 2019 via the link: