Understanding China's Next Move - One Day China Immersion Programme - Ghent back to events

Date: 22/05/2017 - 22/05/2017
Where: Provincial House, Gouvernementstraat 1, 9000 Ghent, Belgium
Type: FCCC events
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Understanding China's Next Move

CKGSB - Flanders-China Chamber of Commerce (FCCC) &
Provincial Government of East-Flanders



CKGSB (www.ckgsb.eu) are delighted to collaborate with the Flanders-China Chamber of Commerce (http://www.flanders-china.be) and the Province of East Flanders.

Understanding China's Next Move will give European executives the latest China market insights and explain how to do business with a changing China. The course contains the following 5 modules:

  • Win in China - Formulas and Business Models (with case studies and group discussions): Analysis of multiple business models across a variety of industries will demonstrate exactly what it takes to establish your brand, grow your consumer base and 'win in China'
  • Chinese Consumer Behaviour and Digital Marketing in China: This session will analyse the latest trend of Chinese consumer behaviours in the mobile internet era and how it differs from Western consumers. We will also study how to capitalise on the business opportunities that are presented by the unique consumer behaviours in China
  • Cross-cultural Management under Chinese Context: It is essential to understand how to work with and manage a cross-cultural team that do business with China to ensure effectiveness and results
  • Negotiation with the Chinese: Often viewed as difficult, mystical and unpredictable, with an in-depth understanding of Chinese negotiating philosophy, culture and tactics, Western executives could develop a complementary strategy to win


08:45 - 09:00 Registration


09:00 - 09:05 Introduction by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce


09:05 - 10:15 Win in China: Formulas and Business Models


10:30 - 12:00 Chinese Consumer Behaviour and Digital Marketing in China


12:00 - 13:00 Networking Lunch


13:00 - 14:30 Cross-Cultural Management under Chinese Context


14:45 - 16:15 Negotiation with the Chinese


16:20 - 16:50 Award certificate from CKGSB, Flanders-China Chamber of Commerce & Province of East Flanders.


LEARN MOREhttps://goo.gl/rRABn7



- Bo Ji, Chief Representative of Europe & Assistant Dean of Global Executive Education

Bo is currently the Assistant Dean & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni in China. Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. He is also a well sought conference speakers.


Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advices to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.


For more information, contact Liping Wan, CKGSB: lpwan@ckgsb.edu.cn

Gwenn Sonck, Flanders-China Chamber of Commerce: gwenn.sonck@flanders-china.be



Member Price: 

  • 450 €/ ticket (Sales end on 22 May)

Non-member Price:

  • 450 €/ ticket (Sales end on 15 May)

  • 500 €/ ticket (Sales end on 22 May)



To learn more about this event, please click here. Please note that subscription only in FCCC's website is not acceptable for your participation, please register yourself and buy your ticket on Eventbrite



By immersing participants into the China’s contemporary context with a global perspective, CKGSB helps explore the key elements of China’s social and business environment. You will learn from CKGSB’s world-class faculty in the classroom and benefit from the rich experience of industry speakers. You will investigate various case studies and become involved in team projects, group discussions, company visits and cultural activities. You will also learn from and network with high-profile executives from China and around the world.

The 2017 program, themed at Innovation & Entrepreneurship in China, will help your understanding of:

  • How to leverage China’s opportunities in your company’s global strategy
  • How the innovation of Chinese companies is affecting your operations in, and with, China
  • How entrepreneurship and lean start-up in China are creating new business opportunities
  • How key functional areas, such as global strategy, technological innovation and supply chain management, truly work in China
  • LAST BUT NOT LEAST, how to succeed in the world’s most dynamic market



As a world-class business school from China, Cheung Kong Graduate School of Business (CKGSB) aims to develop current and future leaders with a global vision, a humanitarian spirit and an innovative mind-set. Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is China’s first faculty-governed, non-profit, independent business school.

Over the past 13 years, CKGSB has developed into a prominent business school with 45 full-time professors, who have earned their PhDs or held tenured faculty positions at leading business schools such as Harvard, Wharton and Stanford. Their research have provided the basis for over 300 case studies of both China-specific and global issues. CKGSB also stands apart for its unmatched alumni network. More than half of the 10,000+ CKGSB alumni are at the CEO or Chairman level and, collectively, lead one-fifth of China’s most valuable brands. Together, their companies shape over $1 trillion in annual revenue, demonstrating the school’s impact and influence.

In addition to its main campus in the center of Beijing, CKGSB has campuses and teaching facilities in Shanghai, Shenzhen and New York, as well as offices in Hong Kong and London. The school offers innovative MBA, Finance MBA, Executive MBA, Dual-Degree EMBA with IMD, Korean EMBA, Finance EMBA, Doctor of Business Administration and Executive Education programs. http://english.ckgsb.edu.cn/content/europe 



The Provincial Government of East-Flanders has been maintaining a longstanding cooperation with China and the province of Hebei in particular since 1991. The main aim of this cooperation is supporting (East) Flemish companies in their search for economic opportunities in China, assisting East Flemish knowledge centers looking for cooperation in China and more recently promoting (East-)Flanders as an ideal investment region for Chinese investors.

Additionally, the Provincial Government of East-Flanders decided to broaden its geographic radius of action to other important growth centers in North East China such as the provinces of Liaoning, Heilongjiang and Shandong. In 2008 the most important East-Flemish institutions active in China decided to create a "China Platform" – in which the Province of East-Flanders, Ghent University, the City of Ghent and the Flanders Chinese Chamber of Commerce join forces.

This resulted in the "East-Flanders Office" in Beijing: the East Flemish representation office of the Province of East-Flanders and Ghent University. It is the main point of contact for (East) Flemish companies interested in doing business in China and Chinese companies willing to invest in (East-)Flanders


The payment for your participation has to be executed prior to the event.
The FCCC bank accounts are: KBC BE76 7330 2531 3895 (BIC: KREDBEBB) or

In case of written cancellation not later than 2 working days prior to the event, the participation fee will be reimbursed. Otherwise the full amount will remain due. Please note that only written cancellations will apply by sending an e-mail: info@flanders-china.be or tel: +32 9 269 52 46