Date: 06/10/2016 - 06/10/2016
Where: Zenith Buidong, Koning Albert-II Laan 37, 1030 Brussels, Belgium
Type: FCCC events
Pictures of past events:
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The Flanders-China Chamber of Commerce (FCCC) and the Cheung Kong Graduate School of Business (CKGSB) are organizing a one day training session on “Understanding China’s Next Move” on 6 October 2016 in Brussels.


With a population of 1.3 billion, China has become the second largest economy and is increasingly playing an important and influential role in the global economy. China’s economic performance over the past 30 years has been remarkable. It is a unique development success story, providing valuable lessons for other countries seeking to emulate this success.


In the next 15 to 20 years, China is well-positioned to join the ranks of the world’s high-income countries. China’s policy makers are already focused on how to change the country’s growth strategy to respond to the new challenges that will come.


While China has certainly garnered the spotlight in recent years, the economic model that worked so well during the years of China’s development now needs to change. China has begun to confront all sorts of challenges – demographic, social, environmental, economic and political. But where is China heading?


“How the world’s most populous country handles the many developmental challenges it faces, will go a long way towards determining what kind of world we inhabit,” said Supachai Panitchpakdi, former Director General of the World Trade Organization. The continued rise of the Chinese economy means that switched-on business executives are increasingly keen to learn more about this country and how to engage with its irrepressible dynamism. But why listen to second-hand stories about China, when, with CKGSB, you can uncover the real China first-hand?


Bo Ji


- Assistant Dean of Global Executive Education Chief Representative for Europe Cheung Kong Graduate      School of Business (CKGSB)


- Inspiring speaker + China expert + Focusing on research & teaching of Innovation and Entrepreneurship     + 20-year executive experience with Global fortune 500 companies


Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yat-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advices to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.


Programme benefits:


The 2016 Understanding China's Next Move program will help your understanding of:


- How to leverage China's opportunities in your company's global strategy

- How changes in Chinese consumer behaviour in creating new business opportunities

- How the globalization of Chinese companies is affecting your operation in and with China

- How to manage cross-cultural team under Chinese context

- LAST BUT NOT LEAST, how to succeed in the world's most dynamic market






Welcome by Ms. Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce


China’s 13th Five-year Plan and its business opportunities: Latest insights of the Chinese government plan & how European business can benefit from many opportunities arising from it.


Win in China: Go to China Strategy and Business Models (with case studies and group discussions): Analysis of multiple business models across a variety of industries will demonstrate exactly what it takes to establish your brand, grow your consumer base and win in China. 

12:00-13:30 Networking Lunch 

Chinese Consumer Behaviour and its Business Opportunities: This session will analyze the latest trend of Chinese consumer behaviours at the mobile internet era and how it differs from western consumers. We will also study how to capitalise on the business opportunities that are presented by the unique consumer behaviours in China.


E-commerce & Digital Strategy in China: With the increasing focus on the internet as the platform for business leaders, learning how to successfully operate online products and services is essential for any forward thinking business.  


Cross Cultural Management & Negotiation under Chinese Context: It is essential to understand how to work with and manage cross cultural teams that do business with China to ensure effectiveness and results. 


Award certificate from both CKGSB and Flanders-China Chamber of Commerce 


Detailed information:


Date: 6 October 2016. 
Location: Flanders-China Chamber of Commerce – Brussels 

Address: Zenith Buidong, Koning Albert-II Laan 37, 1030 Brussels, Belgium

All materials and lectures will be delivered in English 
Tuition : 
FCCC Members : 500 € (excl. 21% VAT) / Non-Members : 875 € (excl. 21% VAT) 
Deadline for subscription : 1 October 2016.