Understanding China Training back to events

Date: 16/02/2017 - 17/02/2017
Where: Le Châtelain Boutique Hotel, 17 Rue du Châtelain, 1000 Brussels, Belgium
Type: Other events
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Insights to China Economy 2017, Technology Transfer in China, Cross-border E-commerce, SME Financing in China, Tips for Global Entrepreneurs and More 

Join the latest edition of Understanding China to get ready for 2017. Aimed at EU-based partners and SME organisations, this two-day training programme will update your understanding of China and how to engage in the market. New topics covered include technology transfer, tips for global entrepreneurs looking to do business with or in China, and legal essentials for small businesses. 


Refresh your China expertise, update your contacts network, and learn from experts and advisors supporting SMEs on a daily basis.

Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues.


Tentative Agenda

Day One - Understanding China

08:30-09:00 Registration

09:00-09:20 Opening Remarks by Officials from DG Grow, European Commission, Eurochambres Director of Operations, Dirk Vantyghem and EU SME Centre Director, Chris Cheung

09:20-10:30 Top Trends in 2017 to Look Out for in the Chinese Market, by Chris Cheung, EU SME Centre Director

10:30-11:00 Coffee Break

11:00 -12:30 Protecting Your Intellectual Property in China, by Valentin de le Court, China IPR SME Helpdesk Expert

12:30-14:00 Lunch & Networking

14:00-17:00 China’s Cross-Border E-commerce and Free Trade Zones: Regulation Updates and Impact on Your Business, by Rafael Jimenez, EU SME Centre Business Development Advisor

17:45-19:00 Networking with Snacks and Drinks


Day Two - Engaging in China

09:00-9:30 Registration & networking 

09:30-10:00 Updates on China’s Trade and Investment Opportunities for EU Businesses, by China Embassy in Belgium 

10:00-11:00 Accessing Finance in China for Small Foreign Businesses, by Bank of China

11:00-12:00 Technology Transfer to China: How does it Work in Reality, by Xia Wenhuan, CCPIT

12:00 - 13:00 Lunch

13:00 - 14:00 Doing Business with China: What Global Entrepreneurs Need to Look Out For, by Jay Xu, Chinese Entrepreneur

14:00 - 15:30 China Legal Essentials: Sales Contract and New Foreign Investment Law, by Yang Yuhua, EU SME Centre Expert

15:30-15:50 Coffee Break

15:50-16:50 How to Develop Government Relationships in China, by Professor Dr Jing Men

16:50 - 17:20 Group Discussion: Feedbacks, Key Takeaways and Suggestions for Future Training

Wrap Up



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If you have any questions regarding the event registration, please send an email to us at registration@eusmecentre.org.cn.