Seminar - Win in China: Doing Business with a Changing China - Antwerp back to events

Date: 19/04/2017 - 19/04/2017
Where: Port of Antwerp, Zaha Hadid Plein 1, 2030 Antwerpen
Type: FCCC events
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Win in China: Doing business with a Changing China

How to tap into the Chinese market for growth

In December 2016 the City of Antwerp, The Port of Antwerp and Antwerp World Diamond Centre held another successful mission to China. The bonds between partner cities Antwerp and Shanghai were strengthened, contacts were made, allegiances forged, toasts raised and contracts signed. Given the good relationship between both cities and the growing economic importance of China, the future opportunities are legion. During the mission Mr. Bo Ji already taught us how to better understand the Chinese and enhance our negotiating power. The response to this lecture was very satisfactory therefore we requested Mr. Ji Bo to give us more insights into a changing China.


The Flanders-China Chamber of Commerce, the City of Antwerp and the Port of Antwerp have the pleasure to invite you to a seminar focused on ‘Win in China: Doing business with a changing China’.  This will take place on Wednesday 19 April at 18h30 at the Port of Antwerp, Zaha Hadid Plein 1, 2030 Antwerpen.


Mr Bo Ji, Chief Representative for Europe and Assistant Dean of China’s top business school, Cheung Kong Graduate School of Business, will deliver the keynote speech. During the event, Professor Ji will share with us his perspective on

"How to win in China”. 


He will share with us cultural differences between the East and the West.  He will then focus on multiple business models across a variety of industries to demonstrate exactly what it takes to establish your brand, grow your consumer base and win in China. We will be tackling the opportunities and issues facing companies as they look to expand their businesses into China and including those who are already operating in China. Focusing on China as the land of opportunity, Professor Ji will also shed light on this diverse and complex market and how business leaders can change the mind set to engage successfully with China going forward. 


Click here for more information about the program and the speakers. 


We hope to welcome you on the 19th of April!





When: Wednesday, 19 April 2017

Location: Port House - Zaha Hadidplein 1 - 2030 Antwerp

Price: Free

Registration deadline: 14 April 2017



  • 18:30  Registration & Networking
  • 19:00  Welcome by Mr. Luc Arnouts, Chief Commercial Officer, Port of Antwerp
  • 19:05  Introduction by Mr. Christian Leysen, Board Member of the Flanders-China Chamber of Commerce
  • 19:10  Keynote "Win in China: Doing Business with a Changing China" by Prof. Bo Ji
  • 20:15  Q&A
  • 20:30  Closing speech by Mr. Bart De Wever, Mayor of the City of Antwerp
  • 20:35  Networking reception


If you would like to attend this event, please register by clicking here or by visiting the website below.


For more information about the speaker, Mr. Bo Ji, click here.