Seminar : How to Tackle a Changing China - 18 May 2016 - Afga-Gevaert, Mortsel back to events

Date: 18/05/2016 - 18/05/2016
Where: Agfa-Gevaert, Septestraat 27, 2640 Mortsel
Type: FCCC events
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Seminar : How to Tackle a Changing China -   18 May 2016 – 14h00 - Agfa-Gevaert, Mortsel


The Flanders-China Chamber of Commerce and the EU SME Centre in Beijing are organizing a seminar focused on ‘How to Tackle a Changing China’.  This event will take place on 18 May at 14h00 at Agfa-Gevaert, Septestraat 27, 2640 Mortsel.
The seminar will cover two sessions. The first will be delivered by the EU SME Centre’s Director, Chris Cheung who will provide an overview of the recent changes in the Chinese business environment and the opportunities and challenges that arise as a result. The Centre’s Business Development Advisor, Rafael Jimenez, will then discuss the increasing trend of Chinese overseas direct investment to the EU and what this means for EU SMEs. 

The programme is as follows :


Introduction by Ms Gwenn Sonck,

Executive Director, Flanders-China Chamber of Commerce


14h05-15h00 (includes Q&A):

How to Tackle a Changing China,

Chris Cheung, Director EU SME Centre


15h00-16h00 (includes Q&A):

How to service Chinese Overseas Direct Investment,

Rafael Jimenez, EU SME Centre Business Development Advisor



Winning in China

Ji Bo, Chief Representative, Cheung Kong Graduate School of Business Europe, Assistant Dean, Global Executive Education


16h20-16h40 Q & A

Followed by networking



If you are interested in attending, please register online at before 18 May 2016. Participation fee for FCCC members: 80,5 € (incl. 21% VAT), non-members: 108,9 € (incl. 21% VAT).


The briefing is organised with the support of Flanders Investment & Trade and the EU-China Business Association.


We look forward to seeing you there.


Best regards,


Gwenn Sonck`                                   Bert De Graeve

Executive Director                             Chairman





Ajuinlei 1, 9000 Gent



Tel.: +32 9 269 52 46 | Fax: +32 9 269 52 99


Presenter Profiles:
 Chris Cheung, EU SME Centre Director

Chris is responsible for providing relevant, timely and effective advice to European Union SMEs on identifying, developing and realising export and investment opportunities in China. He has been identifying market opportunities and providing market access advice to companies entering the Chinese market for the past ten years. As EU SME Centre Director, Chris leads an international team of experts in providing practical, up-to-date business advice in a wide range of industries including ICT, renewable energy and food and beverages.

He holds a Master’s degree in Chinese and Business from the University of Leeds, and a MBA from the University of Warwick. 


Rafael Jimenez, Business Development Advisor, EU SME Centre

Rafael expertise in market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners.

With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees.