Seminar : How to Prepare for Trade Fairs in China: Selection Advice, Negotiation Tips and IP Protection - 2 March, 2016 back to events

Date: 02/03/2016 - 02/03/2016
Where: Eurochambres, Avenue des Arts, 19 A/DB-1000 Brussels, Belgium
Type: FCCC events
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Seminar : How to Prepare for Trade Fairs in China:
Selection Advice, Negotiation Tips and IP Protection
9 AM – 12 PM, Wednesday, 2nd March, 2016 | Eurochambres 
Avenue des Arts, 19 A/DB-1000 Brussels, Belgium

Dear Madam, Dear Sir,


The EU SME Centre and the China IPR SME Helpdesk invite you to join a half-day training seminar, on 2nd March in Brussels, to learn all you need to know about preparing for trade fairs in China.  This seminar is organised with the support of the EU-China Business Association and Eurochambres.

During this seminar, the EU SME Centre’s expert Rafael Jimenez, alongside Simon Cheetham, Team Leader of the China IPR SME Helpdesk, will share their insights on the following topics:  
  • What to do in preparation for a trade fair in China?
  • Which fair should I choose to attend in China?
  • Practical tips for business negotiation in China
  • Key protection measures SMEs can take before attending trade fairs in China
  • Collecting evidence of IP infringements





Registration and networking
09h30   10h30 

How to prepare for a Trade Fair in China: Before, During and After the Event by Rafael Jimenez, Business Development Advisor, EU SME Centre




   How to Protect Your Intellectual Property at Trade Fairs In ChinaCommon

   Issues, Strategies and Enforcement, by Simon Cheetham, Team Leader,

   China IPR SME Helpdesk






Participation fee 50€.

Payment Method: Pay on the Door | Cash Only | Invoice will be provided.


We look forward to seeing you there.

About the EU SME Centre

The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

The Centre is funded by the European Union and implemented by a consortium of six partners - the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China. To learn more about the Centre, visit

About the EU-China Business Association

The EUCBA is an international federation of non-profit organisations in EU countries, promoting economic and trade relations between European enterprises and Chinese counterparts. It is registered in Belgium. The EUCBA currently has 18 participating organisations in 18 European countries. These organisations have a combined membership of over 2.000 companies; large, medium, and small in all branches of industry, commerce and the service sector. Each plays a leading role in its respective country, promoting business with China.

EU-China Business Association –Koning Albert–II laan 37, 1030 Brussels –

Flanders-China Chamber of Commerce - Member and Secretariat-General of the EUCBA