Seminar: Doing Business in China back to events

Date: 01/04/2015 - 01/04/2015
Where: EY office Moutstraat 54 - 9000 Gent
Type: Other events
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EU is the largest trading partner of China and China is the second largest trading partner of the EU. China is also a dominant trading partner of many other countries.


Next to being the biggest factory in the world, China’s economy, when measured by purchasing power parity, surpassed that of the United States to become the world’s largest. China’s global economic power cannot be denied anymore.


Many Belgian entrepreneurs have successfully set up businesses in China. 


During our panel discussion “Doing Business in China”, Simon Barker, Geert Roelens and Patrick Keereman want to share with you recent China business trends and opportunities, but also some of the pitfalls and challenges they have faced while trying to achieve their endeavours.


This forum, which is focusing on mid-sized companies with an ambition to do business in China,  will allow you to raise any question you may have.



1 April 2015



Moutstraat 54 - 9000 Gent




07h30:   Welcome and walking breakfast
08h00:   Introduction by Pieter De Crem - Secretary of State for Foreign                        Trade
08h15:   Simon Barker - Head of Why5 Research in China
              . Developments over the last decade, expectations going forward,

                and consequences
              . Brand building in China'
08h30:   Geert Roelens - CEO Beaulieu International Group 
              . Foreign investment in China : lessons learned
              . Views on the Chinese labour market
08h45:   Patrick Keereman - CEO Nuscience Group
              . Foreign investment in China : lessons learned
              . Intangible protection
09h00:   Panel debate moderated by Jan Grauls - Senior Advisor EY and

              former permanent representative at the United Nations 
09u40:   Q&A





>> To register click here before 23 March 2015.


This event is organised by Ernst & Young, in cooperation with the Flanders-China Chamber of Commerce