China Training Workshop : Getting Your Food & Beverages into China-What it Takes - 22 February 2017 back to events

Date: 22/02/2017 - 22/02/2017
Where: Het Pand, Onderbergen 1, 9000 Gent
Type: FCCC events
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China Training Workshop : Getting Your Food & Beverages into China-What it Takes - 22 February 2017


The Flanders-China Chamber of Commerce and the EU SME Center in Beijing have the pleasure to invite you to the China Training Workshop focused on :
"Getting Your Food & Beverages into China -- What it Takes". 


Event Description

Get to grips with what it takes to prepare your market approach and start selling your food and beverage (F&B) products in China. Learn how to navigate China’s import regulations and how to build and maintain a strong distribution network. Understand the regulations governing the food and drink market in China and the impact of the new Food Safety Law. Put into practice useful tips and work out your own cross-border strategy for China.


This half-day workshop will focus on:

  • Consumer behaviour, trends in the F&B market.
  • Distribution channels.
  • How to develop a business plan to get your F&B products onto Chinese shelves.
  • The New Food Safety Law – what this means for your business.



08:30 – 09:00   Registration

09:00 – 09:10  

Opening remarks by Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce

09:10 – 09:30   Insights into the world’s largest F&B market

  • Chinese consumers and tastes
  • Growing trends

09:30 – 10:20   Getting ready for export

  • Preparing your market approach – the 10 steps you should follow
  • Understanding the registration process
  • On-trade vs. Off-trade
  • Cross-border commerce

10:20 – 10:50   Coffee Break

10:50 – 11:15   How to find the right importer and distributor?

  • The role of each player in the supply chain
  • Expanding distribution networks in China

11:15 – 11:45  Food safety in China

  • The new food safety law – status update
  • The real impact for exporters

11:45 – 12:00  Case studies showing the do’s and don’ts of selling F&B in China

  • Q&A + wrap up


Registration fee

Members price: 180 € (excl. 21% VAT)

Non-members price: 240 € (excl. 21% VAT)


About the Speaker

Rafael Jimenez, Business Development Advisor


China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners


With more than six years' hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.  


Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a bachelor of Physics.


About the EU SME Centre

The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

Our team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, SME Advocacy Platform and Hot-Desks.


The Centre is funded by the European Union and implemented by a consortium of six partners - the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China.


To learn more about the Centre, visit website .


  The payment for your participation has to be executed prior to the event.
The FCCC bank accounts are: KBC BE76 7330 2531 3895 (BIC: KREDBEBB) or

In case of written cancellation not later than 2 working days prior to the event, the participation fee will be reimbursed. Otherwise the full amount will remain due. Please note that only written cancellations will apply by sending an e-mail: or tel: +32 9 269 52 46