China’s Transformation: Opportunities for Business, Brussels, BNP Paribas Fortis back to events

Date: 29/03/2017 - 29/03/2017
Where: Brussels
Type: FCCC events
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Seminar: China's Transformation: Opportunities for Business


China represents 50% of global economic growth. The Economist magazine forecasts that China will overtake America to be the largest economy in the world by 2024. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future sustained growth. Of course, it isn’t easy to maintain your success in a constantly changing China. The amount of time, resources and energy required to operate in China is substantial, even for large corporations. Yet, the lucrative Chinese market is hard to resist. So, how can you lead your company and achieve a long-term success in China?

On March 29, 2017, Professor Xiang Bing, founding dean of China’s top business school, Cheung Kong Graduate School of Business will be at EUCBA to deliver a keynote speech on

China’s Transformation: Opportunities for Business


During the event, we will be tackling the opportunities and issues facing European companies as they look to expand their businesses into China and including those who are already operating in China. Focusing on China as the land of opportunity, Professor Xiang Bing will also shade light on this diverse and complex market and business leaders can change the mind set to engage successfully with China going forward.


Where: BNP Paribas Fortis, Koningsstraat/Rue Royale 20, 1000 Brussels 

When: Wednesday, 29 March 2017

  • 15:00–15:30: Signup & networking
  • 15:30–15:50: Opening address 
    Mr Jochum Haakma, Chairman, EU-China Business Association; 
    Mr Mauro Petriccione, Deputy Director General, DG Trade, European Commission
  • Mr Jo Leinen, Chair for the Relations with China, European Parliament​
  • 15:50–16:10: Keynote China's Transformation: Opportunities for Business” by Professor Xiang Bing, Dean, CKGSB
  • 16:10–17:10: Panel Tapping into the Chinese Market for Growth
    Mr Bo Ji, CKGSB European Dean (moderator)
    Mr Bart De Smet, Chairman, Ageas
  • Mr Jo Leinen, Chair for the Relations with China, European Parliament
    Mr Philippe Van der Donckt, Business Development Director Umicore and Vice-Chairman EUCBA
    Professor Xiang Bing, Dean, CKGSB
  • 17:15: Networking drink

If you would like to attend this event please register HERE .


Subscription fee: 75 € (Excl. VAT).

The payment for your participation has to be executed prior to the event.
The FCCC bank accounts are: BNP PARIBAS FORTIS BE86 0013 9825 0350 (BIC: GEBABEBB) or
KBC BE55 7380 4165 4044 (BIC: KREDBEBB).

In case of written cancellation not later than two working days prior to the event, the participation fee will be reimbursed. Otherwise the full amount will remain due. Please note that only written cancellations will apply by sending an e-mail to or via phone: +32 9 269 52 46.