Over the past thirty years, meat consumption has increased five-fold in China, transforming the country into the world’s largest meat consumer. Today, with the United Nations Environment Programme describing meat as “the world’s most urgent problem“, concerns over health and sustainability are leading policymakers, businesses and consumers to turn towards greener options.

Plant-based food options are now gaining ground, with domestic and international F&B brands bringing new trends to dinner tables. In the European Union, the Farm to Fork strategy calls for a fair, healthy and sustainable food system; one of its approaches is transitioning from intensive animal agriculture to more plant-based food production. In China, the vegan food market is forecast to be worth nearly 12 billion US dollars this year, according to a report by Euromonitor International.

On 30 August, the EU SME Centre and European Union Chamber of Commerce in China invite you to identify current market trends, regulations for manufacturers and exporters, as well as opportunities in plant-based food in China. During this event that will be held in Shanghai and online, experts will analyse recent exports and present the regulatory landscape. Our speakers and panellists will share their experience of the market, explain how they built competitive advantages over other brands and guide SMEs with benchmarks against leading entities that are thriving in this sector.

The event will be held in English.

Agenda

15:30 – 16:00 (Shanghai participants only): Registration at the venue

16:00 – 16:05: Opening remarks
Introduction by the EU SME Centre and European Chamber
Ms Mei Chu, Senior Marketing and Events Manager, European Chamber Shanghai Chapter

16:05 – 16:30: Chinese Plant-Based Market Outlook for SMEs
Ms Shirley Lu, Country Executive Director Greater China, ProVeg International

16:30 – 16:55: How Do Regulations in China Lead Opportunities for Plant-Based Food in the Global Largest Protein Consumption Market
Ms Cecilia Zhao, Impact Project Manager (New Protein), Lever China

16:55 – 17:45: Panel discussion and Q&A
Moderator
Mr Connor Yin, Working Group Coordinator, Agriculture, Food & Beverage; Auto Components; Research & Development, European Chamber

Panellists
Ms Ivy Ye, Director, Risk Consulting, KPMG
Dr Stefan Schmale, CEO, NOIX AG
Ms Chloe Lin, Director of Sustainability, Greater China, OATLY

17:45 – 17:50: Closing remarks