Institution: EU SME Centre

EU SME Centre 

3-2-21 Sanlitun Diplomatic Residence Compund, Gongtibeilu No. 1, Chaoyang District, Beijing, China 

Postcode: 100600 

北京市朝阳区工人体育场北路1号, 三里屯外交公寓3号楼2单元021号 
邮编: 100600 



WeChat ID: eusmecentre 
Tel: +86 (10) 8523 6098

The EU SME Centre is a European Union initiative that provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China.

Our team of experts provides advice and support in four areas – business development, law, standards and conformity and human resources. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through:

  • Knowledge Centre: Our library of publications, containing over 200 comprehensive market reports, guidelines and case studies available to download from our website.
  • Advice Centre: Saving your time, money and providing reassurance that you have the right information to support your business decisions.
  • Training Centre: Offering training programmes both face-to-face and online to plug the knowledge and skill gaps of SMEs entering the China market.
  • SME Advocacy Platform: Providing a coherent, consistent and consolidated voice for European small businesses.

The EU SME Centre helps facilitate market access for European SMEs. Specifically, the Centre assists SMEs to establish, develop and maintain commercial activities in the Chinese market – through export and investment - particularly at the crucial early stages of their market penetration strategy.

Implementing Partners

The EU SME Centre is in phase IV implemented by four consortium partners and two associated partners who, through their knowledge and experience of the China market, guide the strategic development and management of the Centre.

Through their member networks and understanding of the local market, the implementing partners bring the Centre’s complementary services to a larger number of European SMEs across Europe and China.

Our four consortium partners are:

  • China-Italy Chamber of Commerce in China
  • European Union Chamber of Commerce in China
  • Italy-China Council Foundation
  • Sociedade Portuguesa de Inovação

Our two associated partners are:

  • Trade Promotion Europe
  • EU-China Business Association